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LONDON - Rupert Murdoch is to take on Associated Newspaper's free Metro newspaper and its paid-for Evening Standard in London with the launch of a 24-hour freesheet.
The media revelled in the news that McDonald's had failed in its attempt to ban McChina during a week which saw the big brands change their names, writes Jennifer Whitehead in this week's round-up of brand news.
LONDON - Despite the shockwaves of September 11 and falling advertising revenue, advertisers expect the current downturn to be brief, according to the IPA Bellwether Report.
WINNER Titles: Arts, toys and games, fashion Client: Mothercare Agency: St Luke's Creative team: Al Young, Julian Vizard, Tim Collins Creative director: Al Young Media planner: Kate Cox Media agency: Media Planning Group Directors: Al Young, Julian Vizard, Tim Collins Production house: St Luke's Communications Facilities...
