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Editor's Comment: One month to the Games and crunch time for London 2012 Olympics sponsor marketers

27 Jun 2012 | by Noelle McElhatton

It is as much a decision for a brand not to sponsor an era-defining event such as the London 2012 Olympics as it is to do so.

Editor's comment: Lights, camera, branding

14 Jul 2009 | by Lucy Barrett

It's amazing what a recession can do to deliver clarity for a decision on whether certain projects should accept cash from brands.

Is regional tourism marketing in need of an overhaul?

15 Apr 2009 | by staff

The Conservative Party has unveiled proposals to abolish Regional Development Agencies and free up local authorities to develop their own partnerships, tourism marketing and branding strategies

Politics of the Media: not to act would be ‘plane stupid' Gordo

03 Mar 2008 | by Stephen Foster

PM Gordon Brown is often accused of dithering (he would say it's a case of considering issues carefully 'in Britain's long-term interest') but everything comes to he who waits, and the perfect opportunity to show the grip of firm management has just presented itself.

Raymond Snoddy on Media: Captivity doesn't mean engagement

27 Jun 2007

If anyone was going to launch ads on the luggage doors above passengers' heads on aircraft, it would have to be Ryanair's Michael O'Leary.

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