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The telecoms brand has paid in the region of £1bn for sports rights, signalling the start of a high-stakes battle with Sky that will have ramifications beyond the arena of pay TV, writes David Benady.
Fifty6's brief was to ensure customers knew Virgin Media was the fastest and best place to get broadband. Research found that competitors' customers were most annoyed by the online buffering that plagues their digital experience.
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers and shakers are on our list due to a consistent approach to marketing creativity and effectiveness.
The mobile internet has joined texting as a major part of young people's mobile media diet. This shift has expanded marketing possibilities, but brands must plan their strategy sensitively, says Kim Benjamin
Mobile advertising has come of age thanks to consumer adoption of smartphones such as the iPhone and iPod Touch. Media Week investigates the £28.6m market for ads on the small screen.
LONDON - Consumers in Sainsbury's, who may already be overloading on the orange of the supermarket's core branding, are now finding themselves swamped in the bright three-tone stripes of its Basics range. It's a clamorous visual reminder, as if one were needed, of the hard times facing the economy.
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