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Vodafone Ireland has launched a TV campaign to promote its improved network offering. The spot, by Grey London, shows a group of girls sitting in a cafe, one of whom is waiting for a call from a boy. It then cuts to a shot of the boy finding the girl's phone number in his pocket and throwing it in a...
EDF Energy has released another campaign featuring its mascot, Zingy, which coincides with the launch of the energy provider s latest Blue + Price Promise tariff. The campaign was created by Abbott Mead Vickers BBDO and highlights that more than one million accounts have signed up to the tariff....
Vodafone has released a campaign to promote Vodafone Red, the customer proposition that includes multi-device plans, family pricing schemes and roaming offers. It introduces a limitless call and text plan. The 90-second TV and online spot, created by Grey London, shows two children kissing and follows...
Samsung is rolling out a global campaign, by CHI Partners, to promote a new range of smart TVs with voice and gesture control. The TV spot shows American footballers, Roman centurions and other characters charging across a beach towards a man sitting in an armchair, who halts the action with his hand....
The mobile operator 3 has launched an ad campaign featuring a Shetland pony moonwalking to the 80s track Everywhere by Fleetwood Mac. The campaign, by Wieden Kennedy London, aims to show people that sharing clips via social media can build and cement friendships. Blink s Dougal Wilson directed the...
O2 and the Rugby Football Union have launched an advertising push to encourage fans of the sport to play touch rugby. The digital work, created by VCCP, includes a minute-long online film. It features a touch rugby team called The Untouchables a mix of male and female athletes including leading free...
Occasionally, very occasionally, advertisers are well within their rights to do something that's really "out there".
VIDEO: Twitter's early attempts to lure advertisers with interest-based targeting capabilities is proving to be "very, very compelling", according to chief executive Dick Costolo, and the service is set to expand "significantly" over the coming year.
Generation Social, the natives of social media, are actively rejecting all kinds of digital advertising, and brands and agencies should be focused on creating shareable, high-impact content if they want to engage with them, says AOL's René Rechtman.
Virgin Media has pulled an ad starring David Tennant and Sir Richard Branson after BBC Worldwide, the commercial arm of the BBC, complained that it used Doctor Who to promote Virgin Media's DVR service, TiVo.
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