Media choice: Mobile TV
30 Nov 2005 | by Mark Tomkins, Copywriter, TDA
Reception is rubbish. Programmes are vacuous. The picture is too tiny.
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New campaign: 118 118
14 Dec 2005
Telephone directory enquiries service 118 118 has acquired four Routemaster buses to send on tour next year.
MPG triumphs at Campaign Media Awards
25 Nov 2005 | by Robin Hicks
A book published by Intel scooped top honours for Media Planning Group at the Campaign Media Awards this week.
Media: Double Standards - Beautiful cover models will always have a place
25 Nov 2005
Two major players in the burgeoning men's media sector discuss the 3G revolution, why the cover model will never die and the merits of Massive Attack v Machine Head.
The World: Milan - Group M Italy scoops Telecom Italia and Pirelli
25 Nov 2005
Group M Italy has won the EUR200 million global media planning and buying accounts for Telecom Italia and its parent company, Pirelli.
The Work: New Campaigns - UK
25 Nov 2005
ONE TO LOOK OUT FOR - THORNTONS - SAVE MY BACON Project: Save my bacon Client: Phil Douty, marketing director, Thorntons Brief: Create something magical while communicating the free box of chocolates Christmas offer Creative agency: Miles Calcraft Briginshaw Duffy Writers: Adam Chaippe, Matthew Saunby Art...
Media Planning Group triumphs at Campaign Media Awards
24 Nov 2005 | by by Robin Hicks
LONDON - A book published by Intel scooped top honours for Media Planning Group at the Campaign Media Awards this week.
Media: Vodafone teams up with Universal Music Group
18 Nov 2005
Vodafone has teamed up with Universal Music Group to offer its customers branded products and services featuring musicians from Universal's stable of chart acts. Musicians such as Eminem, U2, Black Eyed Peas, Kaiser Chiefs and 50 Cent will all feature on Vodafone realtones, ringback tones, downloads...
Media: Strategy Analysis - Offering the best seats in the house
18 Nov 2005
Brand: Intel Centrino Mobile Technology Client: Intel Brief: Communicate the benefits of Intel Centrino Mobile Technology over and above the awareness created by Intel Inside activity Target audience: "Txperts" and "trendies" Budget: £3 million AGENCIES Media: Universal McCann, RSVP Creative: McCann...
Posterwatch: T-Mobile - 'Web 'n' walk'
16 Nov 2005 | by Derek Manns, Out-of-home buying director, Starcom Mediavest
What impresses me about this T-Mobile campaign is the extent to which it has embraced outdoor. It has used the medium not only for its relevance to the product, but also for its unique ability to communicate with a young, upmarket, urban audience.
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