ITV and Channel 4 insist they will beat declining ad market
16 May 2013 | by Arif Durrani
ITV and Channel 4 have both claimed they will outperform the TV ad market in 2013.
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Are television budgets under real threat?
16 May 2013
As AOL launches Be On and YouTube just gets bigger, should conventional TV people be worried, Alasdair Reid asks.
Rothermere plots global domination for Mail Online
16 May 2013 | by Arif Durrani
In a rare interview, the Daily Mail and General Trust owner lays bare his big ambitions for Mail Online's global dominance.
Microsoft finds that half of Britons do nothing about online privacy
14 May 2013 | by Maisie McCabe
Research for Microsoft's first ad campaign to raise awareness about online privacy found that although 84% of people are concerned about it almost 50% are doing nothing about it.
Is Blippar TV more than a gimmick?
09 May 2013
Can apps such as Blippar drive revenue for TV advertisers or are they another 'red button' fad, Alasdair Reid asks.
OLED television
09 May 2013
If you've got a thing for curvy models, the latest TV technology coming out of Korea is for you. By Ian Darby.
General Electric calls global media review
03 May 2013 | by Louise Ridley
General Electric (GE), the technology and finance conglomerate, is holding a global multi-agency review of its media arrangements.
Is real-time marketing the future of advertising?
02 May 2013
The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif Durrani.
AOL continues to bet on video with Be On
02 May 2013
The service aims to move the company further upstream with the lure of social storytelling for brands, Arif Durrani writes.
Mark D'Arcy on what makes a great Facebook campaign
01 May 2013 | by Arif Durrani
The way the more successful brands are approaching advertising campaigns on Facebook is evolving fast, with talk of 'likes' being replaced by responsive, narrative-led goals formed by those at the heart of the brand, says Mark D'Arcy, global director of creative solutions at the social network.
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