The Sex Pistols have lent a track to an ad for the first time, with bookmaker William Hill hoping the strains of 'Pretty Vacant' will get us pogoing over to its website in the break.
Adidas has launched a new mobile app called miCoach, which will be supported by a global marketing campaign featuring World Cup winner David Villa, tennis pro Andy Murray and rugby legend Jonny Wilkinson.
03 Jun 2010
| by Noelle McElhatton
An obsession with price has created an impasse between media owners, clients and agencies. Can a solution be found that gives all sides room to succeed? News International asked Haymarket Brand Media to create a debate before a live audience
England football manager Fabio Capello has just announced his 23-man World Cup squad for South Africa starting in 10 days time, which includes the omission of Nike brand ambassador, and one of Arsenal's most high-profile media stars, Theo Walcott.
Guardian News & Media has launched an integrated advertising campaign to promote The Guardian and Observer's coverage of this year's World Cup in South Africa.
12 May 2010
The BBC is promoting its World Cup coverage with a campaign celebrating 'the rainbow nation' of South Africa, where the games are being held.
LONDON - Carlsberg has launched a star-studded World Cup ad to promote its status as the official beer of the England football team.
LONDON - Kevin Keegan and Ray Stubbs are starring as barber and customer in a new viral campaign to promote the sports coverage from ESPN being made available via Top Up TV.
LONDON - The blockbuster releases of 'Clash of The Titans' and 'Kick-Ass' helped deliver at least one million impacts over the weekend for an African-themed football ad from sports brand Puma.