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Kraft Foods, the Swiss-based company, is set to review its estimated £200 million European media planning and buying arrangements, including the £39 million account held by PHD in the UK.
Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part of an integrated campaign designed to help the classic brand resonate with younger teenagers.
Krispy Kreme, the American doughnut brand, has launched an outdoor campaign targeting office workers, which carries on its 'Think inside the box' messaging.
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