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Merged News Corp/BSkyB considered unlikely to tie TV and newspaper ad sales

A merged News Corporation and BSkyB is unlikely to link up its TV and newspaper ad sales due to lack of "market power," according to the European Commission's competition experts.

Coke and Pepsi battle it out for X Factor US sponsorship

Coca-Cola and Pepsi are reported to be in a £60m bidding war for sponsorship of Simon Cowell's US version of 'The X Factor'.

One in five would follow brands for special deals

One in five online shoppers would follow brands in social media in return for special deals, according to new research.

Millie's Cookies launches charity X Factor cookies

Millie's Cookies, the cookie chain, has created four 'X Factor' cookies ahead of the finals of the ITV talent search this weekend, to be sold exclusively on eBay for charity.

TV soaps urged to show bad side of booze

Soaps are guilty of glorifying alcohol consumption by portraying it largely in a positive light, according to a new study by alcohol awareness charity Drinkaware.

Bottlegreen appoints digital agency

Bottlegreen, the soft drinks brand, is ramping up its digital activity as it looks to grow its position as an alternative to alcoholic drinks.

Pernod pushes CSR agenda with sensible drinking ads

Pernod Ricard UK (PRUK) is launching its first sensible drinking TV ad, via its Malibu brand, as part of a wider effort to ramp up its corporate social responsibility programme.

1 in 5 to shop via mobile this Christmas

Almost 20% of UK consumers will use mobile handsets to make purchases over the Christmas period, research suggests, with retailers becoming increasingly mobile-ready.

Portman Group rolls out responsible press drive

The Portman Group, the drinks industry marketing watchdog, has launched a press campaign to raise awareness of the strict standards imposed on the alcohol industry by its code of practice.

The Big Digital Debate: The Panel

Brands including Burger King, Sony Ericsson and Facebook were represented on the debate panel, here are some video highlights of what they took from the debate.

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