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Kabuto Noodles has staged a live improvised TV spot as part of its first-ever advertising campaign. The ad was devised by 18 Feet Rising. The comedy improvisation group Mischief Theatre was challenged to perform skits using the product as a prop during an ad break on Comedy Central. Thirty-second...
Integration is no longer an option for media agencies, said Jennelle Tilling, vice-president of marketing for KFC UK and Ireland, speaking on the second day of Media 360.
Domino's has said it has to behave more like a media owner today than ever before, so as to achieve "less manipulation and more inspiration".
Burger King has appointed Starcom to handle its £40 million European media planning and buying business.
McDonald s has released the next instalment of its "we all have McDonald s in common" campaign. The ad, which was created by Leo Burnett, features an old man and a group of youngsters going about their lives on a council estate, and highlights how they're not that different from each other. The spot...
B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.
McDonald s has launched a campaign, by Leo Burnett, to promote its American-themed range of burgers. The promotion began on 1 May and will last five weeks. Each week, a TV spot will advertise a different burger that represents a specific US location. The TV activity be supported by national press executions....
McDonald s has launched a TV campaign to remind people about its sausage-and-egg McMuffin. The spot, by Leo Burnett, shows a man travelling with his dog all the way from the Scottish Highlands to a McDonald s for breakfast. It ends with the strapline: "Worth getting up early for." The ad was written...
Deutsch LA has created a new TV spot for Taco Bell under the fast-food outlet's 'Live Mas' (live more) campaign.
Negative tweets can prove beneficial to a brand by driving "a lot of interest", according to Simon Wallis, the marketing director of Domino's Pizza.
