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MEDIA360: Integration 'no longer an option', says KFC marketer

07 Jun 2013 | by Chloe Smith

Integration is no longer an option for media agencies, said Jennelle Tilling, vice-president of marketing for KFC UK and Ireland, speaking on the second day of Media 360.

MEDIA360: Domino's to behave more like a media owner

07 Jun 2013 | by Chloe Smith

Domino's has said it has to behave more like a media owner today than ever before, so as to achieve "less manipulation and more inspiration".

Negative tweets can benefit a brand, says Domino's marketing director

09 Apr 2013 | by John Reynolds

Negative tweets can prove beneficial to a brand by driving "a lot of interest", according to Simon Wallis, the marketing director of Domino's Pizza.

Licence to sell: is Bond's new-found taste for Heineken a brand-movie tie-up too far?

24 Oct 2012 | by Simon Kershaw

With Daniel Craig reaching for a Heineken in the latest James Bond movie, Simon Kershaw explores the fragile relationship between brands and film.

News International snares Olympic sponsor commercial deals

10 Jul 2012 | by John Reynolds

News International is aiming to maximise newspaper sales during London 2012 through a series of partnerships with Olympic sponsors.

Amazon and Google in domain name frenzy

13 Jun 2012 | by Daniel Farey-Jones

Amazon and Google have applied for more than 150 domain names between them, directly competing for several, including app, free, shop and you.

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Locog defends role of embattled Olympic sponsors

17 Apr 2012 | by John Reynolds

Locog has come out fighting in support of its commercial partners, following a series of media reports criticising the role of London 2012 sponsors such as McDonald's, Coca-Cola and Adidas.

The most irritating ads of 2011

10 Jan 2012 | by David Benady

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady.

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