Benetton to consolidate £80m global media
04 Oct 2012 | by Jeremy Lee
United Colors of Benetton is gearing up to consolidate its media planning and buying account into its first agency network.
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Fur trade targets glossies with multimillion ad blitz
15 Oct 2012 | by Ben Bold
The International Fur Trade Federation is running a $1m-plus advertising blitz in glossies including Vogue and GQ to promote its support of the global fur industry, claiming its advertising had "been too timid in the past."
MTV to launch fashion-focused online spin-off
18 Sep 2012 | by Sarah Shearman
MTV is in the final stages of signing a commercial partner for the launch of a fashion-focused digital property called District MTV, which will go live online in October and on mobile later in the year.
Media on Trial: Dolce & Gabbana video ad in Marie Claire
18 Sep 2012 | by Nick Batten
Sarah Tsirkas, head of press at Initiative, gives her verdict on the video ad recently featured in some October editions of IPC's women's glossy monthly Marie Claire.
Topshop recreates front row experience for online shoppers
12 Sep 2012 | by Sarah Shearman
Topshop is recreating the front row experience from its London Fashion Week catwalk show, on Facebook, in what it claims is its largest social media push to date.
House of Holland opens 'pop up' eBay shop for London Fashion Week
12 Sep 2012 | by Sarah Shearman
House of Holland, the fashion label, is running a temporary online sale on eBay, which it has dubbed a "digital pop-up store", as part of the online auction house's partnership with the British Fashion Council.
Matalan ties with ITV and Bauer in strategy shift
21 Aug 2012 | by Loulla-Mae Eleftheriou-Smith
Matalan is overhauling its marketing strategy to focus on content, with a series of "media firsts" that it hopes will drive deeper understanding of the brand among consumers.
The7stars picks up McArthurGlen media business
12 Jul 2012 | by Katherine Levy
McArthurGlen, the designer outlet chain, has appointed the7stars to its £1.5 million media planning and buying business.
News International snares Olympic sponsor commercial deals
10 Jul 2012 | by John Reynolds
News International is aiming to maximise newspaper sales during London 2012 through a series of partnerships with Olympic sponsors.
Uniqlo runs t-shirt activity on Pinterest
26 Jun 2012 | by Sarah Shearman
Uniqlo, the Japanese clothing retailer, has created a Pinterest "mosaic" to promote its Dry Mesh t-shirt range.
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