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Dare has created a TV advertising campaign using head-mounted cameras to show the everyday lives of Vision Express customers. The 30-second spot is launching today (Thursday) and features a cameo from the eyecare brand s ambassador, the chef Heston Blumenthal, who is shown drinking a cup of tea. The...
Harvey Nichols is to launch a tongue-in-cheek print, online and outdoor campaign featuring women carrying oversized dogs in handbags. The work, created by Adam Eve/DDB, plays on the celebrity fashion trend of carrying small dogs in oversized handbags. The strapline reads: "Harvey Nichols the new...
EE's 4G launch campaign has been named by Twitter UK as the best use of promoted products on the platform in the past 12 months, followed by campaigns from Starbucks and Puma.
Fashtag, the YouTube channel aimed at fashion-savvy folk, is launching amid much fanfare with weekly magazine Grazia as exclusive editorial partner.
Mindshare's challenge was to counter declining sports participation among teenagers by motivating them to set and achieve sporting goals.
French Connection, the fashion retailer, has made initial approaches to agencies to discuss its media arrangements.
Amuse Magazine, the free monthly fashion glossy for London, has been forced to postpone publication of its November issue after admitting the advertising sale had been "more difficult than expected".
The pace is not slowing, and we now have all those Christmas celebrations looming... Make sure you're on top of the latest news with our weekly digest of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Geox, the Italian footwear brand, is reviewing its global media planning and buying arrangements.
Condé Nast UK, the print media powerhouse behind Vogue, Glamour, GQ and Wired, expects digital to account for 30% of total revenues in 2014, propelled by luxury brands arriving late to the party. Media Week talks to digital leader Jamie Jouning.
