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EE's 4G launch campaign has been named by Twitter UK as the best use of promoted products on the platform in the past 12 months, followed by campaigns from Starbucks and Puma.
Topshop is recreating the front row experience from its London Fashion Week catwalk show, on Facebook, in what it claims is its largest social media push to date.
House of Holland, the fashion label, is running a temporary online sale on eBay, which it has dubbed a "digital pop-up store", as part of the online auction house's partnership with the British Fashion Council.
Matalan is overhauling its marketing strategy to focus on content, with a series of "media firsts" that it hopes will drive deeper understanding of the brand among consumers.
News International is aiming to maximise newspaper sales during London 2012 through a series of partnerships with Olympic sponsors.
Amazon and Google have applied for more than 150 domain names between them, directly competing for several, including app, free, shop and you.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Next, the high-street retailer, has launched a Facebook app, integrated with Spotify, to mark its 30-year anniversary, charting fashion through the decades.
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
Locog has come out fighting in support of its commercial partners, following a series of media reports criticising the role of London 2012 sponsors such as McDonald's, Coca-Cola and Adidas.
