The 10 most popular ads among YouTube UK users in 2012
06 Dec 2012 | by Sarah Shearman
Ads from Honda, Peugeot and Durex were the three most viewed by YouTube UK users so far this year, in a top 10 that features two films by VCCP.
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Sky in search for F1 sponsor to replace Santander
10 Dec 2012 | by Matthew Chapman
Sky is seeking a sponsor for its Formula 1 coverage to replace last season's sponsor Santander, following the ending of discussions about an extension of the sponsorship.
Dennis launches interactive Auto Express iPad app
03 Dec 2012 | by Nick Batten
Auto Express, the weekly car magazine published by Dennis, has launched an iPad app, which includes interactive ads for Mazda, Jaguar and Remington.
VW to extend One Thing campaign with Absolute Radio
27 Nov 2012 | by Maisie McCabe
Volkswagen has signed a six-figure commercial deal with Absolute Radio and will give away a luxury trip to Los Angeles to one listener, as part of its 'One Thing' campaign for the VW Golf.
Campaign Media Awards - Best Transport Campaign: Citroën
22 Nov 2012
Car buyers were losing interest in Citroën and OMD's brief was to renew interest in the brand and find a way to showcase the Citroën DS5 experience to captivate potential buyers.
Time Inc and Toyota trial content-tailored ad model
21 Nov 2012 | by Ben Bold
Time Inc, the US owner of IPC Media, has tied up with Toyota to trial a new advertising model that places ads across its titles according to the readership of individual stories and articles.
Škoda to sponsor Simon Bates on Smooth
16 Nov 2012 | by Maisie McCabe
Škoda, the car marque, has signed a significant six-figure deal to sponsor Simon Bates' breakfast show on Smooth Radio as part of the marketing for its new family hatchback, the Škoda Rapid.
Auto Trader launches Ignition on tablet
08 Nov 2012 | by Nick Batten
Auto Trader is launching a monthly interactive publication called Ignition, ahead of the expected closure of its flagship printed title and the arrival of a rival News International car site.
Volkswagen signs deal with C4 for branded music show
01 Nov 2012 | by Katherine Levy
Volkswagen has invested in branded content with a new music show on Channel 4 to promote the VW Beetle.
Mercedes turns to press to promote Twitter-led TV ads
05 Oct 2012 | by Nick Batten
Mercedes-Benz is running press ads flagging up this weekend's special TV ads that will give viewers the chance to determine the storyline via Twitter.
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