Mercedes plots Euro media review
09 May 2013 | by Louise Ridley
Mercedes-Benz is preparing to review its European media business, currently held by Group M agencies.
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Jaguar readies global campaign for F-Type launch
15 May 2013 | by James Swift
Jaguar is set to begin a global campaign to promote the launch of its new F-Type sports car.
RAC kicks off £10m media agency talks
24 Jan 2013 | by Maisie McCabe
RAC, the breakdown service, has met with media agencies ahead of a possible pitch for its £10 million planning and buying duties, currently handled by ZenithOptimedia.
The 10 most popular ads among YouTube UK users in 2012
06 Dec 2012 | by Sarah Shearman
Ads from Honda, Peugeot and Durex were the three most viewed by YouTube UK users so far this year, in a top 10 that features two films by VCCP.
Campaign Media Awards - Best Transport Campaign: Citroën
22 Nov 2012
Car buyers were losing interest in Citroën and OMD's brief was to renew interest in the brand and find a way to showcase the Citroën DS5 experience to captivate potential buyers.
Volkswagen signs deal with C4 for branded music show
01 Nov 2012 | by Katherine Levy
Volkswagen has invested in branded content with a new music show on Channel 4 to promote the VW Beetle.
Mercedes turns to press to promote Twitter-led TV ads
05 Oct 2012 | by Nick Batten
Mercedes-Benz is running press ads flagging up this weekend's special TV ads that will give viewers the chance to determine the storyline via Twitter.
Omnicom helps Citroën launch online films for DS5
22 Feb 2012 | by Maisie McCabe
Citroën, the French car marque, has launched six online films starring the winners of a competition to be among the first people to drive the new Citroën DS5.
Carat lands $3 billion global GM media
24 Jan 2012 | by Katherine Levy
General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year.
BMW launches Olympics iPad magazine
29 Nov 2011 | by Sarah Shearman
BMW has launched an Olympics 2012 iPad magazine app as part of its tier-one sponsorship of the London Games.
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