Super Bowl to be shown in HD on Sky Sports
22 Dec 2006 | by by Joanne Payne
LONDON - Super Bowl XLI is to be the first US sports event to be screened in high definition and Dolby Digital surround sound by Sky Sports in February 2007.
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United Airlines puts global media account out to pitch
22 Dec 2006 | by by Mark Banham
LONDON - United Airlines is reviewing its global media account, held in the UK by Mediaedge:cia.
Blow to BBC as below-inflation licence fee rise to be set
22 Dec 2006 | by by Alex Donohue
LONDON - The government has agreed a below-inflation BBC TV licence fee increase, rising by 3% annually until 2008 and by 2% for the following three years, according to BBC reports.
New Sparrowhawk service can clip video to text messages
22 Dec 2006 | by by Alex Donohue
LONDON - Sparrowhawk Media has launched a video text messaging service, TxtBIG!, which it said will allow users send to attach video clips to text messages and send them from either their PC or mobile.
Starcom tops off year by winning £32m EMI account
21 Dec 2006 | by by Mark Banham
LONDON - Starcom has won the £32m media planning and buying account for EMI Records after a five-way pitch, including incumbents Carat and Media Campaign, as well as MindShare and the7stars.
ITV commissions Cowell-fronted Grease reality show
21 Dec 2006 | by by Alex Donohue
LONDON - ITV is to screen a Simon Cowell-fronted reality television talent show to find the next stars of hit musical 'Grease' for a London West End production that will open in 2007.
Renault to sponsor Theakston-fronted Channel 4 quiz
21 Dec 2006 | by by Joanne Payne
LONDON - Renault Espace is to sponsor 'The Search', Channel 4's new seven-part global treasure hunt, to be fronted by Jamie Theakston.
Drunk 'idiots' used to highlight dangers of drink driving
21 Dec 2006 | by by Joanne Payne
LONDON - JWT London has created two new ads specifically targeting those who drink and drive at Christmas. The creative, made for MTV in conjunction with Autotrader will be shown on MTV and VH1 networks as well as through viral advertising.
Ofcom's junk food ad ban flawed according to Which?
21 Dec 2006 | by by Alex Donohue
LONDON - Consumer group Which? has criticised Ofcom's forthcoming ban on the advertising of junk food during children's TV programmes as being 'completely flawed', adding that the measures will not adequately protect under-16s from commercials for high fat, salt and sugar foods.
Sky backs O'Connell with year-long Virgin Radio deal
21 Dec 2006 | by by Mark Banham
LONDON - Broadcast network BSkyB has signed a year-long sponsorship deal with Virgin Radio for 'The Christian O'Connell Breakfast Show'.
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