McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Virgin Strauss Water, the water purification joint venture from Virgin Group and Strauss Water, has appointed Manning Gottlieb OMD to handle the £2m media planning and buying account for the newly launched Virgin Pure brand.
Tria Beauty, the home laser-hair-remover manufacturer, has appointed UM London to its £1m strategic media planning and buying account.
01 May 2012
| by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
27 Apr 2012
| by Kate Lloyd
Mars Chocolate UK brings in former Innocent chief Thomas Delabriere, while Gavin Devine steps up to the role of chief executive at MHP, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Clutching a Starbucks coffee, Carolyn Everson looks remarkably intact for someone who has just stepped off a delayed red-eye from New York.
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend as they move to reach the growing number of consumers using mobile devices to interact online, according to an IAB survey.
The UK's commercial television sector has continued to attract advertising spend since December and remains on track to achieve growth of 1% in 2012, according to ZenithOptimedia.
HTC is building up to the launch of its One phone by showcasing the quality of its camera and "authentic music" experience, describing it as the "one phone you will need" when it goes on sale in April.
The platform has launched its branded pages, but are they valuable enough to persuade companies to part with £25,000 for the privilege of operating one?