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Jazz FM and Aberdeen Asset Management have developed a marketing partnership with British Airways that will enable BA travellers to listen to their mix CD while in the air.
Sky is seeking a sponsor for its Formula 1 coverage to replace last season's sponsor Santander, following the ending of discussions about an extension of the sponsorship.
Ads from Honda, Peugeot and Durex were the three most viewed by YouTube UK users so far this year, in a top 10 that features two films by VCCP.
UM's brief was to make Statoil known and relevant among "informed elites": those in government, science and big business that shape energy policy.
Carat recognised that, in the price-comparison marketplace, share of voice is crucial, but that pursuing it excessively could result in a TV arms race that could end up unprofitable for everyone.
Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Freesat marketer Will Abbott is to join insurance brand Hiscox in January as its UK marketing director.
Missed some key industry developments? Get up to speed with our recap of 10 of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
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