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HSBC is shifting to a content-led marketing strategy with the decision to fund the making of a new business series on BBC World News.
E.ON marketing director Jeremy Davies moves on while Maxus UK chief executive Lindsay Pattison moves up in this week's round-up of people moves across advertising, marketing and media.
BDO International, a network of accountancy firms, has appointed the Manchester office of integrated agency Gyro to its creative account.
Ant and Dec, Simon Cowell and ITV have become the target of a Twitter campaign led by a Labour MP after the TV channel signed a deal for the new series of 'Red or Black?' to be sponsored by controversial lender Wonga.com.
Lloyds TSB, the official banking and insurance partner of the 2012 Olympic and Paralympic Games, is sponsoring Absolute Radio's 'BT London Live' show hosted by Johnny Vaughan.
BrandMAX 2012 brings the latest marketing thinking together, echoing the debate about how to put creativity and the magic back into a marketing world dominated by logic and economics.
M&G Investments, the fund management arm of the Prudential Group, is reviewing its £2 million media planning and buying account.
Amazon and Google have applied for more than 150 domain names between them, directly competing for several, including app, free, shop and you.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Ernst & Young, one of the "big four" auditors, has appointed UM International to its international media planning and buying account after a final shoot-out against market intelligence agency EI.-
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