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What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

Social technologies will give brands unprecedented access to groups of connected web users

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

There are growing opportunities to link physical interactive experiences with mobile networks

I've Got A Brand New Combine Harvester

25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett

Clients need agencies that can see the broadest answers to problems

The art of serial brand arson

25 Jun 2010 | by James Devon and Graham Kerr, MBA

Potentially, it's good to be 'lighting many small fires' but at the same time, a brand can benefit from being properly defined by a single big idea

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

The lines between 'old' and new media are about to become blurred, with TV primed to sit at the heart of our digital future

Not rules, but tools

25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London

Imagine how powerful the reams of data that digital marketing generates could be if made available to all in one location. If only such a place existed

Generation why?

25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London

Controlling communications used to mean controlling the agenda until digital changed all that and super-connected citizens are dictating things

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

You don't need megabucks to succeed, you just have to be clear about what you want people to do and make sure the conditions are right

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