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Starcom MediaVest Group has rounded off the year by picking up the $600 million (£384 million) media account for drug giant Novartis from MEC.
Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncertainty, 2011 delivered marketing milestones in droves, writes Nicola Clark.
Unilever's Lynx brand has been hit with a double ban for separate outdoor and internet campaigns after the advertising watchdog upheld complaints that they objectified women and were inappropriately located where they could be seen by children.
Research from the IAB and GfK NOP has found that in a cross media campaign for Nestlé's Maggi So Juicy cooking sauce, TV and online together delivered a 17.1% point uplift in brand awareness.
GMG Radio's Smooth has agreed a commercial partnership with Tetley to feature the station's branding on a million boxes of its decaffeinated tea this winter.
Glam Media, the women's publishing network behind Glam.co.uk, has teamed up with Rimmel London for an exclusive video partnership deal across its style sites for London Fashion Week.
Having been inundated with nominations for the Brand Republic Hall of Fame, and having added those we felt fitted the criteria of innovation and success over the past decade, we've now finalised the shortlists for voting.
Time to Change mental health charity, Carmex and Warner Brothers have become the first advertisers to sign up for Hi-Tech Media's new national digital outdoor advertising network in the restrooms of bars and clubs.
IPC Media has agreed its first bulk ad deal on its mobile-optimised websites, with Procter & Gamble (P&G) on board until December.
The closing date for voting in the BR Hall of Fame, created to recognise innovation and achievement in the advertising, media, marketing and communications industries, has been announced and a new nomination added.
