Schwarzkopf to sponsor Famous and Fearless and Glee
13 Dec 2010 | by Maisie McCabe
Schwarzkopf has signed a seven-figure deal to sponsor a youth package on Channel 4 and E4 in 2011, including the upcoming Chris Evans show 'Famous and Fearless'.
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Lynx backs iAds in £8m campaign
15 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
Unilever is launching a new campaign for Lynx's Excite range, with a major push through Apple's iAds, as part of a £8.3m marketing spend.
Makro to uses Twitter auction for Christmas
10 Dec 2010 | by Ed Owen
Wholesaler Makro has launched a Twitter auction campaign in the run-up to Christmas.
VO5 to partner FHM in 'blokes' strategy shift
08 Dec 2010 | by Maisie McCabe
VO5, the haircare brand owned by Alberto Culver, is boosting its marketing activity aimed at male consumers.
Mindshare wins $100m consolidated Cadbury, Kraft business in Asia
01 Dec 2010 | by Staff
SINGAPORE - Mindshare has added Cadbury to its media agency-of-record duties for Kraft Foods in Southeast Asia, Hong Kong and Taiwan.
Kleenex ads to feature Linford's tiny packet
29 Nov 2010 | by Daniel Farey-Jones
Linford Christie is to appear in press and outdoor ads for Kleenex, boasting: "I've got a tiny packet".
1 in 5 to shop via mobile this Christmas
29 Nov 2010 | by Ed Owen
Almost 20% of UK consumers will use mobile handsets to make purchases over the Christmas period, research suggests, with retailers becoming increasingly mobile-ready.
Durex ad offers Play-ful reason to stay indoors
24 Nov 2010 | by Loulla-Mae Eleftheriou-Smith
Durex is backing its Play products with a new winter campaign, featuring the recently introduced "Love sex. Durex" slogan.
ZenithOptimedia retains £285m global Sanofi-Aventis account
20 Oct 2010 | by Mark Banham
French pharmaceutical company Sanofi-Aventis has retained ZenithOptimedia for its estimated £285m global media duties.
Wilkinson Sword launches £20m marketing campaign
19 Oct 2010 | by Loulla-Mae Eleftheriou-Smith
Wilkinson Sword has launched a television ad campaign for its Hydro razor as part of a £20m marketing push.
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