Media Spotlight: Unilever media review reverberates around Europe
28 May 2004 | by Ian Darby
Unilever cracks the whip as it seeks to cut 40m euros of media spend.
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Campaign: Wheels & Dollbaby fashions Client: Robert de Keyser Fashions PR team: Ian Monk Associates Timescale: January 2004-ongoing Budget: £30,000
Unilever cracks the whip as it seeks to cut 40m euros of media spend.
Fallon's debut TV campaign for SCA Hygiene Products' Double Velvet emphasises the toilet tissue's softness by depicting life in the brand's factory.