10 May 2013
Puma has created an online tool called Dance Dictionary to promote its Sync range of fragrances. The campaign, by Grey London, sees Puma collaborate with freestyle dancers to compile a dance lexicon. People can use the dictionary to create messages and share them through social networks and e-mail....
02 May 2013
Cuprinol, the AkzoNobel wood-care brand, has released a ten-second ad to run across TV and online. It shows a garden chair throwing a tantrum and crying, only to be soothed when it receives a coat of paint from the Cuprinol Shades range. The spot, which was created by 18 Feet Rising and is part of...
29 Apr 2013
Nivea has launched a global campaign to promote its Active Age range of men s facial products. The activity, which was created by DraftFCB, is being rolled out across multiple channels including TV, digital and point-of-sale. The TV ad opens with a man staring at his reflection in a mirror before revealing...
26 Apr 2013
Johnson Johnson is launching a campaign by TBWA\Chiat\Day. The TV spot, which first airs in the US on 6 May, shows families caring for each other while a voiceover talks about love. It was written by Michael Yagi and Gage Clegg, and art directed by Carolina Labi. Jeffery Plansker directed the spot...
25 Apr 2013
ber has released an online ad to promote its range of beauty products. The spot was created by Superstructure London and shows a young man waking up in bed next to a woman with an old body but young face. The video is being seeded across hair and beauty websites, as well as sites such as Mumsnet. It...
Marie Claire, the monthly women's magazine owned by IPC, is carrying a video ad for a Dolce and Gabbana fragrance in the pages of some copies of its October edition.
An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared by the Advertising Standards Authority (ASA), after it received complaints about its sexual content.
Technology convergence is set to dramatically change how people consume media and the best ways for marketers to try and reach them, according to Keith Weed, global chief marketing officer of Unilever.
24 May 2011
| by Jeremy King
Media Week Awards' co-chairs Dominic Carter, News International trading director, and Lindsay Pattison, Maxus CEO, discuss the importance of the awards to the industry and being asked to lead the judging panels.
Unilever brand Lynx has used augmented reality "angels" on digital outdoor sites in London and Birmingham, as part of a campaign for its brand Lynx Excite that stars Kelly Brook.