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Manchester streetwear clothing company Bench has appointed Maxus to its online media account.
Longchamp Paris, the luxury bag brand, has today (30 November) launched an online drama set at a fictional fashion magazine to advertise its latest ready-to wear-collection.
Figleaves.com, the luxury online lingerie retailer, is to feature an app called SaveMe4Later in forthcoming London Underground ads, in a bid to help people discover the brand through their mobile phones.
Boxfresh, the British clothing brand, has been chosen to be the official fashion partner for the NME Awards for the second consecutive year.
Content-oriented strategies have become the lynchpin of many marketing campaigns, but such an approach needs to become a boardroom-level priority, writes Nicola Clark.
The relaxation of rules regulating branded content on TV means that product placement is likely to beco me more commonplace, and brands and channels are sure to be watching carefully, writes David Benady.
Magazine publisher Condé Nast is launching a fashion and design college in central London next year, offering foundation and masters programmes named after its magazine brands, such as Vogue and House & Garden.
Uniqlo has booked a five-week campaign through Kinetic on a new outdoor format at Stratford rail station in east London, to promote the opening of its new store in the Westfield Stratford City.
Having been inundated with nominations for the Brand Republic Hall of Fame, and having added those we felt fitted the criteria of innovation and success over the past decade, we've now finalised the shortlists for voting.
Topman, the Arcadia-owned men's fashion retailer, has launched a storefront on its Facebook page.
