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How the business elite use digital

30 Aug 2011 | by James Torr

With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits, writes James Torr, director at Ipsos MORI.

An engaging vision: measuring consumer attitudes to online video

09 Aug 2011 | by Chris Worrell

Online video is now mainstream, with high levels of viewer involvement, writes Chris Worrell, European research manager, Specific Media.

Mobile advertising shows its power

20 Jul 2011 | by Ariel Giefman

Advertisers can achieve significantly higher response from mobile ads compared with more traditional display, writes Ariel Giefman, principal analyst, MediaMind Research.

Understanding social media curators

13 Jul 2011 | by Emily Hunt and Richard Bussy

Just one in five consumers who follow or 'Like' brands through social platforms share the content they find, write Emily Hunt and Richard Bussy of ICM Research.

Festival fever

24 Jun 2011 | by Clementine Marcel and David Akeredolu

Festival fever is sweeping the UK, and brands and advertisers should take note, write Clear Channel UK's Clementine Marcel and David Akeredolu.

When it comes to apps, mum and dad know best

02 Jun 2011 | by Lucy Neiland

Teenagers aren't as technologically savvy as you might think, writes Lucy Neiland, senior consultant at Serco ExperienceLab.

When was the last time you bought something without checking online first?

21 Apr 2011 | by Ralph Risk

Just 17% of consumers believe the consumer reviews they read on a company website are trustworthy, writes Ralph Risk, marketing director, Lightspeed Research Europe.

The power of the big screen

17 Feb 2011 | by Judith Kennedy

Data from the IPA TouchPoints3 survey shows that it's time for advertisers and planners to take cinema seriously, writes Judith Kennedy, associate director, Ipsos MediaCT.

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