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Sky to promote broadband sale in TV campaign

22 Dec 2011 | by Arif Durrani

Sky is set to continue its fairytale campaign with a retelling of Aesop's Fable, 'The Boy Who Cried Wolf' to promote its broadband offering from Christmas Day.

Plusnet to sponsor Celebrity Big Brother

21 Dec 2011 | by Maisie McCabe

Plusnet, the BT-owned telecoms provider, has signed a six-figure deal to sponsor next year's 'Celebrity Big Brother' on Channel 5.

War of the Words: Highlights and interviews with the winners

12 Dec 2011 | by Sarah Johnson

Campaign's debut War of the Words event gave advertising's next generation the chance to pitch their ideas about the future of the industry - watch our video report for highlights and interviews with the winners.

Media Agenda: Mike Baker, chief executive, Outdoor Media Centre

07 Dec 2011 | by Ben Hall

This week, Mark Banham talks to Mike Baker, chief executive of the Outdoor Media Centre, about whether advertisers will keep their digital spend, the smaller players in the out-of-home sector, and the future of the business.

Sport launches iPad app with GroupM

24 Nov 2011 | by Maisie McCabe

Sport, the UTV Media-owned free magazine, is launching a free iPad app tomorrow (25 November), with WPP's media arm GroupM as the exclusive ad partner until March 2012.

Media 360: Highlights from this year's event

23 Nov 2011 | by Jeremy King

Watch the highlights from this year's Media 360 conference, which was held at The Lowry hotel in Manchester.

Media owner homes: inside Bloomberg

18 Nov 2011 | by Ben Hall

Laurie Benson, director, Bloomberg Markets, takes Media Week on a tour of Bloomberg's fish tanks in their London offices.

Media Agenda: Lindsey Clay on the future of television

16 Nov 2011 | by Ben Hall

Thinkbox managing director Lindsey Clay talks to Media Week about television in 2012 and the development of the home network, which will see consumers use multiple screens to satisfy their viewing habits.

SodaStream shifts strategy to focus on fun

10 Nov 2011 | by Maisie McCabe

SodaStream, the fizzy drinks maker, is shifting its marketing strategy ahead of Christmas to promote the humour and light-heartedness of the brand in a £1.5m campaign.

Media Week Awards video 2011

07 Nov 2011 | by Jeremy King

This year's Media Week Awards attracted a record number of entries and guests. Check out some of the action in this exclusive video.

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