Michelin moves $43m US media from MediaCom to MEC
22 Dec 2009 | by Staff
NEW YORK - Michelin has moved its estimated $43m US media planning and buying account from MediaCom to WPP sister agency Mediaedge:cia.
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Alfa Romeo places poster at 'lowest point on Earth'
23 Dec 2009 | by Alex Brownsell
LONDON - Fiat-owned car marque Alfa Romeo has placed a poster ad 11,000 metres below sea level to promote a discount offer for its 147 model.
Honda launches cinema campaign alongside Avatar film release
15 Dec 2009 | by Sarah Johnson
LONDON - Honda is launching a cinema campaign to coincide with the release of James Cameron's Avatar, promoting its Civic model.
Haymarket bucks trend to take digital property into print
11 Dec 2009 | by Staff
LONDON - Haymarket Publishing, owner of Brand Republic and Autocar, has reversed the current publishing trend to launch an annual print edition of its online-only motoring website PistonHeads.com.
ITV World Cup coverage to be sponsored by Hyundai and Lucozade
09 Dec 2009 | by Daniel Farey-Jones
LONDON - ITV's football World Cup coverage will be jointly sponsored by Hyundai and Lucozade Sport.
Fiat moves £20 million media out of MEC into Maxus
09 Dec 2009 | by Anne Cassidy
LONDON - Fiat has moved its estimated £20 million UK media planning and buying account out of Mediaedge:cia and into its sister WPP agency Maxus as part of a global realignment.
Fiat is UK launch partner for MySpace Music
03 Dec 2009 | by Sarah Johnson
LONDON - Fiat Punto Evo has signed up as the launch partner of MySpace Music, which will go live today.
BMW reviews UK advertising account out of WCRS after 29 years
03 Dec 2009 | by Staff
LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.
Ford first car brand to advertise on Mumsnet
01 Dec 2009 | by Alex Brownsell
LONDON - Ford plans to capitalise on the growing profile of Mumsnet by becoming the first car manufacturer to advertise on the parenting site.
Honda launches digital campaign for VFR1200F motorcycle launch
27 Nov 2009 | by Jacquie Bowser
LONDON - Digital agency Crayon has created a pan-European digital campaign for Honda to promote its road sports motorcycle, the VFR1200F.
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