Publicis launches Phonevalley in Russia
29 Aug 2008 | by Daniel Farey-Jones
LONDON - Publicis has expanded its Phonevalley mobile marketing offering into Russia, which has 80m mobile subscribers.
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MMA seeks feedback on Bluetooth marketing guidelines
29 Aug 2008 | by Jacquie Bowser
LONDON - The Mobile Marketing Association has released a set of European Bluetooth marketing guidelines for public consultation.
Daily Mail gives MailTxt users free international messages
28 Aug 2008 | by Nikki Sandison
LONDON - The Daily Mail is offering all new users of its MailTxt messaging service 50 free SMS messages that can be sent to any mobile network worldwide.
Ad for Apple iPhone banned after misleading claims
27 Aug 2008 | by Darren Davidson
LONDON - A TV ad for Apple's iPhone has been banned after the ad watchdog ruled that it misled buyers over internet access.
Verizon and Google close to signing US mobile search deal
22 Aug 2008 | by Staff
NEW YORK - US mobile giant Verizon is close to signing a deal with Google to make its mobile search service the default on Verizon handsets, according to a Wall Street Journal report.
Sky makes key mobile appointments
21 Aug 2008 | by Fiona Ramsay
LONDON - Sky has appointed its first head of mobile advertising, recruiting former AOL head of mobile Tim Hussain.
TMW retains T-Mobile DRTV business
21 Aug 2008 | by Nikki Sandison
LONDON - T-Mobile has retained Tullo Marshall Warren to handle its DRTV activity following a competitive pitch.
Yahoo and Intel unveil widgets to bring internet to TV
21 Aug 2008 | by Nikki Sandison
LONDON - Intel is to build Yahoo! widgets into new TV chips to allow consumers to enjoy internet applications while watching their favourite programmes.
Virgin Media to show 'Prom Queen' on TV, web and mobile
20 Aug 2008 | by Louisa Barnett
LONDON - Virgin Media Television has bought 'Prom Queen', a US made-for-web drama consisting of 80 90-second long episodes, to show on its Living channel and website as well as on the Virgin Mobile portal.
Blyk launches service to connect recruitment agencies to potential talent
19 Aug 2008 | by Louisa Barnett
LONDON - Blyk, the free ad-funded mobile phone network for 16- to 24-year-olds, has ventured into recruitment advertising.
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