Volkswagen high-kicks into latest campaign for new Golf
22 Dec 2008 | by Hadassah Nymark
LONDON - Volkswagen are taking inspiration from the east with its latest campaign, created by DDB, for new model Golf VI.
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New animated Airmiles TV ad
24 Dec 2008 | by Hadassah Nymark
LONDON - The first Airmiles TV ad for four years launches this Boxing Day.
Google study argues ads on YouTube have higher brand impact than on TV
19 Dec 2008 | by Fiona Ramsay
LONDON - Google is attempting to boost video and display advertising on YouTube by publishing research highlighting the positive brand impact of advertising on the video site.
Lévy: 'Publicis set to suffer from car market downturn'
15 Dec 2008 | by Staff
LONDON - Publicis' chief executive, Maurice Lévy, yesterday admitted that his company would be hit by a downturn in the car market.
Ford Ka targets youth audience as they 'have fewer credit problems'
09 Dec 2008 | by Joe Thomas
Ford is putting mobile marketing at the heart of a campaign designed to attract young drivers to support the launch of the new Ford Ka because it believes that 18-25 year olds, unburdened by credit problems, have a higher disposable income.
City Republic: Darling to slash VAT and raise top rate taxes
24 Nov 2008 | by Stephen Foster
LONDON - Here we go then, VAT to be reduced from 17.5% to 15% to pump £12.5bn into the economy and the top rate of tax to be increased to 45% on incomes of over £150,000 -- although not until after the next election.
AOL brings global Autoblog to UK
17 Nov 2008 | by Dan Leahul
LONDON - AOL has launched a motoring industry blog in the UK, following the international expansion of its other Weblog brands across Europe.
AOL creates blog for UK car enthusiasts
17 Nov 2008 | by Fiona Ramsay
LONDON - AOL has launched its motoring blog Autoblog.com in the UK, giving consumers news, images and motor show updates.
Europcar awards media account to Mediavest
10 Nov 2008 | by Alison Donnelly
LONDON - Europcar has appointed Mediavest to its media planning and buying account ahead of a multi-million pound re-launch to position the brand as the leading hire car operator in the UK.
Car firms see trade shows as a key platform for brands
06 Nov 2008 | by Dan Leahul
LONDON - In the face of the recession, car companies told Brand Republic they were resisting the temptation to cut back marketing spend and are looking to further invest budgets in trade shows -- watch the video.
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