Media Forum: Is sponsorship losing lustre?
05 Dec 2008
Is sponsorship too 'long term' for the current climate, Alasdair Reid asks.
Search results
Search filters:
By Date
-
2008
By Article Type
- Analysis
By Channel
-
Media
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- brandrepublic.com (10)
- Campaign (393)
- Marketing (3)
- mediaweek.co.uk (1)
- Media Week (241)
- PR Week UK (1)
By Discipline
- Ambient (8)
- Cinema (10)
- Digital Media (59)
- Magazines (30)
- Mobile Media (10)
- More...
- National Press (39)
- Outdoor (26)
- Radio (28)
- Regional Press (15)
- Television (149)
- Less...
By Sector
- B2B (4)
- Consumer Goods (3)
- Financial Services (17)
- FMCG (4)
- Food & Drink (11)
- More...
- Government / Non-Profit (27)
- Media / Entertainment (327)
- Retail (11)
- Technology (16)
- Travel / Leisure (3)
- Less...
By Media
- Video (1)
Media Perspective: Can Napier reverse Aegis' fortunes at home and abroad?
05 Dec 2008 | by Ian Darby, ian.darby@haymarket.com
Shares in Aegis leapt by 20 per cent last Thursday on news of the departure of its chief executive, Robert Lerwill, prompting one Aegis shareholder to comment over drinks: "It's the best day's work he's done for two years."
Media: Chatter
05 Dec 2008
"He is a responsible broadcaster and he can take direction. He's hugely contrite about what happened. He knows that he crossed the line." - Jay Hunt, the controller of BBC1, continues to defend Jonathan Ross
Media Headliner: Zenith bean-counter turned Publicis diplomat
05 Dec 2008 | by Ian Darby
Adrian Sayliss, the VivaKi UK chairman, appears to have the skills and experience - if not yet the reputation.
Media Lifeline: Sky1 schedule
05 Dec 2008
This year may have seen a rebrand, but some of the faces appearing on the channel are all too familiar.
Media Perspective: Out with the boring old digital gubbins and in with the new
05 Dec 2008 | by Russell Davies, russell@russelldavies.com
Since this is my last column of the year, I thought I should do one of those look-back-at-the-year pieces columnists love so much. It's an easy way to squeeze a piece out: fire up the Google, review a few old articles and try to find a theme.
Media: All about ... Socially responsible campaigns
05 Dec 2008
Is it time media owners shouldered their social duties, Alasdair Reid asks.
Media: Double Standards - Independent comms planners face the downturn
05 Dec 2008
Things are still looking good for comms planning specialists, particularly if their independent status means they can act quickly for clients.
The World: Italian broadcasters act to minimise Sky impact
05 Dec 2008 | by Maria Esposito
The beleaguered Italian TV channels Rai and Mediaset are pulling out all the stops to keep Sky Italia at bay.
Additional Information
Latest jobs Jobs web feed
-
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- Microsoft kicks off six-figure b2b comms pitch
- South Africa seeks digital help to combat 'negative perceptions'
- Westminster Advisers shakes up staff line-up following review
- Hope&Glory wins Ikea consumer press office duties
- Ad agency BMB enters PR with ex-Independent editor Simon Kelner
