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Digital Cinema Media replaces branding iron idents

22 Dec 2008 | by Nicola Clark

LONDON - Cinema advertising group Digital Cinema Media has unveiled its new idents, which feature clips from well-known films including Pirates of the Caribbean.

Channel 4 attacks BBC's plan to share iPlayer

11 Dec 2008 | by Fiona Ramsay

LONDON - Channel 4 has slammed the BBC's announcement that content partnerships could deliver more than £120m by 2014 to PSB broadcasters as 'inaccurate'.

Vestas sponsors CNN's Planet in Peril documentary

10 Dec 2008 | by Fiona Ramsay

LONDON - Danish energy company Vestas Wind Systems has signed up to a multi-platform sponsorship of CNN's documentary feature series Planet in Peril: Battlelines across CNN's feeds in Europe, the Middle East and Africa.

Ford Ka targets youth audience as they 'have fewer credit problems'

09 Dec 2008 | by Joe Thomas

Ford is putting mobile marketing at the heart of a campaign designed to attract young drivers to support the launch of the new Ford Ka because it believes that 18-25 year olds, unburdened by credit problems, have a higher disposable income.

Andrew Walmsley on Digital: Kangaroo's global contest

09 Dec 2008 | by Andrew Walmsley

LONDON - The Competition Commission should start viewing the VoD service in more than parochial terms

ITV2 at ten years old

09 Dec 2008 | by Andy Fry

LONDON - After an inauspicious start, the channel is flourishing, but is its success sustainable?

Raymond Snoddy on Media: C4 ad trial is bang on target

09 Dec 2008 | by Raymond Snoddy

What more could advertisers ask for than a closed IPTV network with discrete addressable viewers?

Tesco to debut video-on-demand offer

09 Dec 2008 | by Fiona Ramsay

LONDON - Tesco is to launch its first video-on-demand (VoD) service next year, enabling customers to download film and TV content to rent or own.

Downturn driving shift in media consumption

09 Dec 2008 | by Nicola Clark

LONDON - The majority of consumers believe that big-budget tele-vision ads are 'wasteful' and 'inappropriate' in the current strained financial climate, according to research.

Dreams to sponsor Celebrity Big Brother

09 Dec 2008 | by Fiona Ramsay

LONDON - Channel 4 has signed up Dreams, the bed specialist, as the sponsor of Celebrity Big Brother 6 after a controversial 2007 series led to Carphone Warehouse dropping its sponsorship of the show.

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