BBC World scores with advertising sponsorship deals
31 Jan 2003 | by Staff,
LONDON - BBC World, the BBC's 24-hour international news and information channel, has reported a strong start to 2003 with a string of advertising sponsorship deals.
LONDON - Guardian Newspapers is launching a new website for its advertisers, providing circulation and readership figures as well as ratecards and downloadable media packs.
LONDON - BBC World, the BBC's 24-hour international news and information channel, has reported a strong start to 2003 with a string of advertising sponsorship deals.
LONDON - Turner Broadcasting has promoted Jonathan Davies to senior vice-president for the UK, Scandinavia, the Middle East and Africa.
NEW YORK - The New York Times has upped its global presence with its fourth weekly news supplement to launch in the past three months.
LONDON - Viacom Brand Solutions has signed its first deal to sell commercial airtime and sponsorship for a non-Viacom channel.
LONDON - Radio station owner GWR said 2002 third-quarter radio revenues remained flat year on year despite a 14% rise in airtime revenues at its flagship station Classic FM.
LONDON - Competition from the BBC and the cost of the broadcasting the World Cup meant that more than one in five programmes on ITV last year was a repeat.
LONDON - Interactive TV can play an important part of a company's brand communications strategy rather than just a response mechanism for driving up customer data, a new report from the IPA has suggested.
LONDON - The Liberal Democrat's media spokesman Nick Harvey has failed to turn up in time to a debate about the communications bill that could potentially have stopped non-European companies from buying ITV licences.
LONDON - Mainstream stations, including hard hit Radio 1, Virgin and Capital, are the losers in the latest set of Rajar figures, as Radio 2 continued to grow and listeners turned to more specialist music stations such as Xfm.