Ribena extends CD:UK sponsorship until December 2004
10 Dec 2003 | by Claire Billings,
LONDON – Ribena is to extend its sponsorship of ITV Saturday morning chart show 'CD:UK' until the end of 2004, following a three-month trial.
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Allmond Partnership wins Weetabix £15m media account
17 Dec 2003 | by Claire Billings,
LONDON – Breakfast cereal Weetabix has handed its £15m media business to The Allmond Partnership following a three-way pitch.
McDonald’s $1.2bn business is OMD’s chance to go large
04 Dec 2003 | by Ian Darby,
You can’t get more global than McDonald’s. It would be hard to find another more corporate, international and deliberately bland company.
Smirnoff goes for impact with 60-foot high Imax ad
02 Dec 2003 | by Jennifer Whitehead,
LONDON - Smirnoff is the first brand to advertise on the new Imax screen package, with a 60-second ad showing on the 60-foot high screens in London, Manchester and Bradford.
Coke accused of hypocrisy in BBC Top of the Pops deal
02 Dec 2003 | by Jennifer Whitehead,
LONDON - Only weeks after trumpeting its decision not to market to children, Coca-Cola is in the middle of a row over its sponsorship of BBC One's Top of the Pops and Radio 1 chart rundown.
Interpublic loses $350m US media account for Coke
25 Nov 2003 | by Staff,
NEW YORK - Universal McCann has lost the $350m US media buying work for Coca-Cola in a further blow to the Interpublic Group, after the beverage giant switched the account into Publicis Groupe-owned Starcom/MediaVest.
Agencies line up as RHM puts £10m media up for review
19 Nov 2003 | by Jeremy Lee,
LONDON - The food group RHM, owner of brands such as Mother's Pride and Hovis, has kicked off its first media review for a decade.
Delicious magazine launches website to lure readers
18 Nov 2003 | by Staff,
LONDON - Delicious, the new glossy food magazine imported from Australia, is backing its launch with a new website where readers can find recipes.
Case Study: Waitrose customer magazine
12 Nov 2003
Waitrose Food Illustrated is popular among the upmarket supermarket's account and non-account holders alike, with its recipes, food experts and design. The magazine has a circulation of nearly 250,000 and almost a quarter of people who bought it signed up for a Waitrose account card.
118 118 runner controversy helps ad top the news list
10 Nov 2003 | by Jennifer Whitehead,
LONDON - Legal wrangling over the 118 118 runners has made the ad the most written about over the past month, after the campaign dropped off the top spot in September.
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