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LONDON - CosmoGirl is launching an online campaign to promote awareness of HIV and Aids, in conjunction with the cosmetics brand Mac.
LONDON - Masterfoods is reviewing its $300m US media account as it aims to centralise its media-planning and buying business into one of its network of roster agencies.
LONDON - Channel 4's reality television show 'The Salon' has found itself being something of a record breaker, as the show, set in a real-life beauty parlour, beats the world record for bikini waxing.
LONDON - A Gillette TV ad showing a man running from an office that is about to be demolished by a wrecking ball has been banned after 159 viewers complained that it was reminiscent of the terrorist attacks on the World Trade Center.
LONDON - The reality TV craze is heading for the glamorous world of Formula 1 following an agreement by the Jordan F1 team to participate in an experiment that will reverberate around the sports marketing world.
LONDON - Wilkinson Sword may be facing a hairy legal situation over the launch of its four-blade razor, the Quattro, but it is hoping for a sales boost with an innovative new marketing concept -- on-beard advertising.
TOKYO - Nippon Lever, Unilever's Japanese business, has consolidated its estimated £55.6m media planning and buying assignments in Japan into Initiative.
LONDON – BT click&buy, BT's online payment system has hooked up with 'The Salon' again as the Channel 4's hair and beauty reality TV show returns for a second series.
LONDON - High-street chemist Boots has confirmed it is to revamp its Advantage Card loyalty scheme as it unveils plans to introduce 5,000 new products.
LONDON - Boots has shortlisted four agencies for its estimated £44m creative account, including the incumbent agency J Walter Thompson, after the high-street chemist kicked off a review in July.
