Mediaedge:cia launches branding campaign for Kuoni
13 Dec 2002 | by Jennifer Whitehead,
LONDON - Mediaedge:cia is behind a new £1m-plus advertising campaign for the travel company Kuoni targeting consumers, with the winter blues.
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United appoints Mediaedge:cia to $60m media business
18 Dec 2002 | by Claire Billings,
LONDON - Struggling US carrier United Airlines has appointed WPP Group's Mediaedge:cia to the bulk of its $60m global media planning and buying account following a review of the account.
Accoladia revamps customer magazine
28 Nov 2002 | by Mark Kleinman,
LONDON - Accoladia, the joint venture between British Airways Holidays and Thomas Cook Holidays, is rebranding its customer magazine as part of a strategy to make its customers more loyal.
Taxi Promotions UK backs launch of Sherbet magazine
18 Nov 2002 | by Staff,
LONDON - Taxi Promotions UK is backing the launch of a new monthly magazine Sherbet, aimed at passengers travelling by licensed taxi in London.
Telegraph scores a first with travel deal
18 Sep 2002 | by Jennifer Whitehead,
LONDON - In a first for the Telegraph Group, the publisher has signed a sponsorship deal that will see it publish a business travel supplement, which will appear in the Daily Telegraph as well as The Business and Business Traveller magazine.
Advertising goes quiet as world pauses
13 Sep 2002
BRAND WATCH - Advertising was dropped as the world remembered September 11, and British Airways, once the 'world's favourite airline', faced life outside the FTSE-100, writes Jennifer Whitehead in this week's round-up of brand news .
Euro RSCG research highlights rise of the everyday hero after 9/11
20 Aug 2002 | by James Mansfield,
LONDON - As the first anniversary of September 11 approaches, New York communications agency Euro RSCG Worldwide has revealed some important trends in the values of ordinary Americans since the terrorist attacks.
It's not how long a media pitch is, it's who you do it with
27 Jun 2002
So Saga finally appointed a media agency. A process so protracted it became something of a saga in itself. It seems that agencies now have to possess Odysseus-like levels of stamina to survive some of the epic timeframes imposed in recent pitches, writes Ian Darby .
Saatchi's Grand Prix win a close-run thing
19 Jun 2002 | by Francesca Newland,
CANNES - Saatchi & Saatchi London's press and poster Grand Prix triumph in Cannes for Club 18-30 was a close run thing, with jury president Jeff Goodby saying cdp-travissully's work for Hamlet was a close contender for the coveted prize.
Mediaedge:CIA retains £7m Saga media
18 Jun 2002 | by Jeremy Lee,
LONDON - Mediaedge:CIA has retained the £7m Saga media account following a review instigated in December.
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