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Gen Y survey reveals need for more targeted advertising

06 Jun 2013 | by Simon Nias

A new survey of brand preferences among 16- to 34-year-old UK residents has shown up a flaw in treating the age bracket as a single audience from a marketing perspective.

Alan Carr and Rylan Clark to hijack Channel 4 Comedy Gala ads

05 Jun 2013 | by Magda Ibrahim

Coors, Lynx, Skittles and Just Eat will have their latest ads given a comic makeover during Channel 4's Comedy Gala on Friday 7 June.

Oreo "made in Sheffield" by DraftFCB

21 May 2013

The Mondelez-owned biscuit brand Oreo has released a print ad to celebrate opening its Sheffield factory the company s first in the UK. DraftFCB created the ad, which references the city s football teams Sheffield Wednesday and Sheffield United. The work was written by Dan Shone and art directed...

5 Gum "taste intense" by Billington Cartmell

14 May 2013

The Wrigley-owned 5 Gum has relaunched in the UK with an integrated campaign. The work, which was created by Billington Cartmell, spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. The campaign invites people to try 5 Gum s core flavours watermelon and spearmint...

Ferrero embarks on global media review

09 May 2013 | by Maisie McCabe

Ferrero, the Italian chocolate company, has called an international review of its media planning and buying business, putting the UK incumbent, MEC, on alert.

Cornetto "cupidity" by MoFilm and RSA

08 May 2013

Cornetto has continued its rebrand with the launch of "cupidity", a series of four short love stories. The YouTube films, created by MoFilm and RSA Films, are called "Kismet Diner", "X-phoba" "beauty the geek" and "Margot". They are aimed at a teen audience, with the message: "Enjoy the ride, love...

Müller "Müllerlicious" by VCCP

08 May 2013

M ller has launched a campaign starring the X Factor judge and former Pussycat Dolls singer Nicole Scherzinger to promote its luxury yoghurts. The ad, which was created by VCCP, introduces the De Luxe Corner yoghurts. In the spot, Scherzinger reclines on a sofa and eats a Marc De Champagne-flavoured...

Cadbury Fabulous Fingers "the revelation - honeycomb" by VCCP

02 May 2013

Burton's Biscuit Company has released two ten-second TV ads as part of a 1.2 million campaign to promote two new variants of its Cadbury Fabulous Fingers. The spots, created by VCCP, depict the chocolate fingers as characters from 80s-style American soap operas, carrying on the theme from a previous...

Snickers ad snares bad spellers

01 May 2013 | by James Swift

Abbott Mead Vickers BBDO sabotaged a table football game in London and preyed on poor spellers as part of its latest executions for Snickers' 'You're Not You When You're Hungry' campaign.

Rice Krispies "what's it like to be a fish" by Leo Burnett London

24 Apr 2013

Kellogg has released a TV ad to promote its Rice Krispies Multi-Grain Shapes. The 30-second spot, created by Leo Burnett London, features a young child who, inspired by the different shapes in her cereal, wants to know what it is like to be a fish. In addition to the TV spots, the ad will air in cinemas...

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