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Nokia and McDonald's among the takers for C4's ad offer

17 May 2013 | by Priyanka Mehra Dayal

B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.

Blippar connects disjointed families, says MEC executive

17 May 2013 | by Louise Ridley

TV ads with augmented reality technology like Blippar can bring disjointed viewers in a family together, according to Jide Sobo, MEC's head of mobile.

Rajar Q1 2013: Views from Mindshare, RadioWorks and UM London

17 May 2013 | by Maisie McCabe

Radio specialists from Mindshare, RadioWorks and UM London were encouraged by the growth of digital listening and intrigued by the changes in the London market in yesterday's Rajar figures.

Toshiba runs zero gravity flight competition for Superman fans

17 May 2013 | by Matthew Chapman

Toshiba is offering Superman fans the chance to win a zero gravity flight experience as part of its exclusive partnership with Warner Bros' upcoming 'Man of Steel' movie.

Channel 4 "mating season" by 4Creative

17 May 2013

Channel 4 has produced a TV spot to promote its "mating season" collection of documentaries and dramas. The ad was created in-house at 4Creative and features Arthur, an old Galapagos tortoise whose wife has just died. The spot follows Arthur as he re-enters the confusing world of dating in the 21 st...

Polycell "no more unsightly cracks" by 18 Feet & Rising

17 May 2013

Polycell is releasing an ad by 18 Feet Rising to promote its new Quick Drying Polyfilla Spray product. In the spot, a son is instructed how to fill a crack in the wall by by his father, who, it turns out, is literally talking out of his arse. The spot will initially be released online with plans...

Things we like

17 May 2013

Campaign's selection of media news and views of note in the week before 17 May 2013.

Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game

16 May 2013 | by Louise Ridley

Tennis fans have been given the chance to take part in a training session with Jo-Wilfried Tsonga, the world number eight, ahead of the French Open, using a Twitter-controlled robot to position shots to him.

Are television budgets under real threat?

16 May 2013

As AOL launches Be On and YouTube just gets bigger, should conventional TV people be worried, Alasdair Reid asks.

Rajar Q1 2013: Bauer Media and Absolute Radio share their views

16 May 2013 | by Maisie McCabe

Steve Parkinson, managing director, Bauer Radio London, and Tony Moorey, Absolute Radio's content director, give their views on this quarter's Rajar figures.

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