TalkTalk, the telecoms and TV company, has extended its sponsorship of ITV's 'The X Factor' for a fifth year.
21 May 2013
| by Priyanka Mehra Dayal
Peugeot, Stella, Ford and Samsung are some of the advertisers motorists will see on a new LED digital screen sheet, equivalent to a 500-inch TV screen on the Aston Expressway near Birmingham.
Yahoo has followed up its $1.1bn acquisition of Tumblr by unveiling a complete overhaul of Flickr, its photo sharing service.
21 May 2013
The Mondelez-owned biscuit brand Oreo has released a print ad to celebrate opening its Sheffield factory the company s first in the UK. DraftFCB created the ad, which references the city s football teams Sheffield Wednesday and Sheffield United. The work was written by Dan Shone and art directed...
21 May 2013
| by Priyanka Mehra Dayal
Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.
21 May 2013
Moonpig.com has released a TV campaign to promote its Father s Day range of products. The ads paint dads as movie action heroes striding through an aircraft hanger when a suspended crate crashes open to reveal Moonpig products. The ad was created by Angy Williams and directed by Mark Wordley through...
21 May 2013
Peta has released an ad aimed at stopping primates being used as actors. BBDO NY teamed up with Mill+ to create the spot, which shows a CGI primate in room while a voiceover describes the plight of apes used in films. At the end of the ad, the primate puts a gun to its head as the voiceover asks: "Could...
Santander, the UK retail and corporate bank, has called a review of its £27 million media planning and buying account, currently held by Carat.
20 May 2013
Forbes has released a series of print ads to promote its Rich List. The ads show how even stars such as the singer Madonna and the footballer Cristiano Ronaldo earn a pittance compared with the world s richest people. For example, one ad shows Ronaldo as a robot, and tells us that he would have to play...
Steve Hatch, chief executive of MEC, and Linda Grant, managing director of DMG Media free division, will lead proceedings at the industry's biggest night of recognition as co-chairs of the Media Week Awards 2013.