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Roy Thomson was famous for knowing instinctively where there was good advertising money to be made. But when the Canadian launched the Sunday Times magazine on 4 February 1962, adland was far from convinced he was on to a winner. Advertisers and their agencies initially gave it a wide berth, not...
WHY Viz s 2013 calendar, created by Dury, adds a humorous element to the start of a new year. HOW He says: "This year s calendar is a collection of the collectible tat ads that we run in the comic. They tend not to make it into the annuals, so hopefully readers won t get a dreadful feeling of d...
The tabloid is slashing its cover price in a drive to outsell the Daily Mirror.
Fast-food outlets have performed well during the recession because consumers view their offering as an 'affordable treat.'
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