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The German power-tools manufacturer Stihl has released a TV ad as part of a campaign that also comprises press, radio and digital elements. The spot, by Publicis Conseil, is running across French TV channels and on YouTube. It shows a group of workers in the Arctic carving an ice garden using Stihl...
Marks Spencer has launched a brand campaign for M S Food that spans TV, online and print. It was created by Rainey Kelly Campbell Roalfe/Y R. One of the TV ads shows a couple having a picnic under an upturned boat in order to escape the miserable British weather. A voiceover by the actress Anna Friel...
Sainsbury s has released three 30-second TV spots to promote its own-brand range of foods. The ads, by Abbott Mead Vickers BBDO, are supported by press and outdoor executions. The "apple pie" spot shows a range of Sainsbury s own-brand products being used to prepare the dessert, accompanied by a cover...
The bicycle retailer Evans Cycles is using the Olympic gold medallist Sir Chris Hoy for the social media aspect of a campaign by Antidote. The cyclist will hide three gold bikes in three UK cities and give clues to their locations on Twitter. Those who find one can then trade it in for a bike worth...
Ikea has launched a campaign to showcase its outdoor living products. The TV spot shows a family giving their garden an overhaul before coming up against resistance from an army of gnomes. The family wins the battle that ensues, but the ad ends on a cliffhanger as one gnome remains. The soundtrack is...
Sainsbury s has unveiled a TV ad starring its brand ambassadors, David Beckham and Ellie Simmonds. It aims to encourage more people to take part in the supermarket s Active Kids voucher scheme. The work, created by Abbott Mead Vickers BBDO, is a tribute to childhood activities, with Beckham and Simmonds...
Morrisons has unveiled a TV campaign starring the presenters Ant Dec. Created by DLKW Lowe, the campaign features the pair interacting with the supermarket chain s specialist employees, including a fishmonger who demonstrates his filleting skills and explains how Morrisons buys its fish and how the...
We take a look at behind the scenes footage of this year's John Lewis Christmas ad campaign, 'The Journey, which as already amassed more than two million views on YouTube.
Promoting the launch of Microsoft's multi-market videogame Kinect Star Wars earlier this year relied on a marketing strategy focused on creating buzz around social media, supported by media agency UM, says Paul Evans.
Tesco has launched an interactive mobile ad for Fifa 13, the latest edition to EA Sport's video game series, which uses GPS and Google Streetview to target gamers within three kilometres of a store.
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