Halfords is looking to capitalise on the post-Olympics craze for cycling with its latest TV spot. It shows various tribes of cyclists that can be found on British roads middle-aged men in spandex, commuters, hipsters and children competing in a race. The professional-looking cyclists are on course...
Evans Cycles has released a TV spot to promote its new range of bikes, which were designed by the Olympic gold-medallist Sir Chris Hoy. The spot is a narrative of his childhood relationship with bikes, with the voiceover provided by his father, David. Antidote created the campaign, which was written...
Honda has created a series of idents for its sponsorship of Channel 4 documentaries. Wieden Kennedy created the ads, in which a pair of hands manipulate Honda products and inventions, drawing attention to the company s achievements. The idents serve as a teaser for a long-format film, which will be...
Kabuto Noodles staged a live improvised TV spot as part of its first ad campaign by 18 Feet Rising. The comedy improvisation troupe Mischief Theatre was not told which product was being promoted until the ad began and was then challenged to perform skits using a pot of Kabuto Noodles as a prop for...
It was the first time Craig Inglis, director of marketing at John Lewis, had attended the Cannes Lions Festival of Creativity, but it proved to be well worth the wait.
Müller Dairy's recently relaunched Amore yoghurts will sponsor Channel 4's new documentary series 'First Dates'.
Nick Emery, the global chief executive of WPP's Mindshare, has underlined the importance of adapting and embracing the creativity that involves.
The drinks brand V Energy is relaunching in the UK, Sweden and the Netherlands with a campaign targeting internet trolls. The work was created by Albion London and includes a 90-second video and an interactive microsite. The video dramatises what internet trolling would look like in the real world....
Omnicom's PHD media network is attempting to transform its approach to strategy and planning by adopting the principles of "gamification" to its business.
Far from the stereotypes of gamers being introverted and susceptible to anti-social behaviour, the latest research conducted by Omnicom's PHD demonstrates the more games you play, the more motivated you are.
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