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Sir John Hegarty and Will Harris pick their marketing moments of the month

29 Apr 2013 | by Sarah Johnson

This month's Marketing contributors Sir John Hegarty and marketer Will Harris recount the best piece of marketing they have seen in recent weeks.

Brands connect TV and video advertising

16 Jan 2013 | by Jane Bainbridge

As users consume more video content online and television gets connected, brands need to respond as these two advertising platforms converge.

Paul Evans on launching Xbox's Kinect Star Wars game

31 Oct 2012 | by Arif Durrani

Promoting the launch of Microsoft's multi-market videogame Kinect Star Wars earlier this year relied on a marketing strategy focused on creating buzz around social media, supported by media agency UM, says Paul Evans.

Microsoft's ad connectivity 'changes the game', says Coplin

30 Oct 2012 | by Ben Hall and Sarah Johnson

VIDEO: Following the launch of Windows 8 and the re-branding of Microsoft, Dave Coplin, chief envisioning officer of its UK business said "for the first time, we're seeing the breadth of Microsoft really come to bear".

Samsung and Mike Skinner team up to break emerging band

04 Jul 2012 | by Sarah Shearman

Samsung has teamed-up with The Streets frontman Mike Skinner to help break emerging band Man Like Me.

Media360: John Lewis marketer Craig Inglis on surprising consumers

23 May 2012 | by Daniel Farey-Jones

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans.

Virgin Media pulls Doctor Who TV ad after BBC row

17 Apr 2012 | by Matthew Chapman

Virgin Media has pulled an ad starring David Tennant and Sir Richard Branson after BBC Worldwide, the commercial arm of the BBC, complained that it used Doctor Who to promote Virgin Media's DVR service, TiVo.

Promotional Feature: Brands face the attribution challenge

12 Mar 2012 | by Lynsey Barber

A fragmented digital space presents a valuable attribution challenge. Here, leading marketers discuss a fascinating and vital subject

Unilever's Weed talks media connectivity and consumer behaviour

13 Jan 2012 | by Arif Durrani

Technology convergence is set to dramatically change how people consume media and the best ways for marketers to try and reach them, according to Keith Weed, global chief marketing officer of Unilever.

SodaStream shifts strategy to focus on fun

10 Nov 2011 | by Maisie McCabe

SodaStream, the fizzy drinks maker, is shifting its marketing strategy ahead of Christmas to promote the humour and light-heartedness of the brand in a £1.5m campaign.

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