Review of the Year: Quotes of the year
18 Dec 2012 | by Staff
From revealing insights to gaffes, some of the biggest names in marketing, and beyond, have had plenty to say about the reality of the industry and key events of the past 12 months.
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Publicis Groupe acquires Rokkan Media in the US
21 Dec 2012 | by Arif Durrani
Publicis Groupe is ending 2012 with the 100% acquisition of full-service agency Rokkan Media in New York for an undisclosed sum.
Twitter partners with Nielsen to publish new 'social TV' ratings
18 Dec 2012 | by Arif Durrani
Nielsen Holdings NV, the global measurement company, has formed a partnership with Twitter in the US to publish a new set of standardised ratings for 'second screen' conversations around what's on television in 2013.
Five key lessons on selling the baby
18 Dec 2012 | by Gary Stolkin
Adam & Eve did it, as have AKQA, LBi and McGarry Bowen, but selling your business is a big decision that can fail to meet expectations unless your goals are clearly defined from the outset.
#aoty12: Insight Agency of the Year - Millward Brown
11 Dec 2012 | by Kim Benjamin
The agency's strong record on the use of insight to improve sales and its investment in creativity and innovation meant the judges' decision was a unanimous one.
#aoty12: Insight Agency of the Year - Best of the Rest
11 Dec 2012 | by Kim Benjamin
Brainjuicer, which has been the winner in this category for the past two years, continued to impress the judges.
#aoty12: PR Agency of the Year - John Doe
11 Dec 2012 | by Kate Magee
The winning agency has proved its vision of marrying brands with popular culture works to such an extent that, at only three years old, it has a host of major brands on its books.
#aoty12: PR Agency of the Year - Best of the Rest
11 Dec 2012 | by Kate Magee
Despite a difficult economic backdrop, Unity had a fantastic 2012.
#aoty12: Experiential Agency of the Year - Best of the Rest
11 Dec 2012 | by Loulla-Mae Eleftheriou-Smith
Ignite, a high-flying independent experiential agency, was commended by the judges for its strong performance.
#aoty12: Field Marketing Agency of the Year - REL Field Marketing
11 Dec 2012 | by Kim Benjamin
The agency has been generating impressive growth figures after attracting a host of fresh clients, impressed by its effective work and robust measurement methodologies.
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