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The marketers from this year's Nxt Gen list give their advice to new and established marketers alike on keeping up with a changing world.
Entries are now open for The Brand Republic Future 5 Awards, an awards scheme created in collaboration with Octopus Group, and Marketing and PRWeek magazines, to highlight and celebrate all that's radical and ground-breaking in our industry.
Entries are now open for The Brand Republic Future 5 Awards, an awards scheme created in collaboration with Octopus Group, and Marketing and PRWeek magazines, to highlight and celebrate all that's radical and ground-breaking in our industry.
Marketers must stop thinking about women in terms of "blunt" demographics and start defining them by their goals.
Cadbury-owner Mondelez International is launching a bear-shaped sponge snack called Barny, marking its most significant NPD in the biscuit category since Belvita.
PepsiCo has appointed Tropicana marketing chief Peter Charles as marketing director of sister brand Walkers.
Stephen Maher, chief executive at agency Maher Bird Associates, has been announced as the new chairman of The Marketing Society.
Some of the UK's leading marketers have joined together to form the IPA's new Client Council, with a drive to help the ad industry adapt to a new era of commercial creativity.
Bacardi has unveiled a Facebook competition to promote responsible drinking, offering entrants the chance to attend a luxury party in Mallorca hosted by tennis star Rafael Nadal.
Ian Twinn, director of public affairs at ISBA, and former Conservative MP for Edmonton, examines Margaret Thatcher's legacy to the marketing communications industry.
