Which loyalty brand is most prominent online? Brand barometer
18 Jan 2013 | by Gemma Charles
Nectar is the most prominent, with Boots Advantage in second place.
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Brands on alert: six things you need to know about draconian new EU data rules
01 Mar 2013 | by Noelle McElhatton
Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.
Topical and tactical: the rise of the 'newsjacking' ad campaign
23 Nov 2012 | by Jane Simms
A growing number of brands are trying to use tactical campaigns to tap into buzz surrounding news events, but marketers need to ensure that the work is relevant, or say no.
Hornby's Games failure
11 Oct 2012 | by Ben Bold
The toymaker's Olympics range fell short of expectations
Is Zenith report too gloomy?
11 Oct 2012
Its latest adspend forecast makes sobering reading, Alasdair Reid writes.
Marketing salary survey 2012: are you being paid enough?
26 Sep 2012 | by Jane Simms
While economic uncertainty continues to dog the business environment, this year's Marketing Rewards survey finds that salaries and job satisfaction in the sector are rising.
Arif Durrani: Sports marketing specialists cash in on London 2012
20 Sep 2012 | by Arif Durrani
London 2012 might not have offered any relief for Britain's ailing high streets, fragile property market or sluggish wider economy, but there's one thriving part of UK plc set to post double-digit gains this year; sports marketing agencies.
All About ... The EU Cookie Law
19 Apr 2012 | by Nick Stringer, director of regulatory affairs at Internet Advertising Bureau
What agencies and clients can do to ensure compliance.
What do you do when the prime minister comes knocking?
02 Feb 2012 | by David Benady
When politicians express negative opinions about brands and their advertising, marketers start to worry about regulation. But what should they do to defend their businesses, asks David Benady.
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