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Pass the sustainability baton and rebrand it 'sexy'

15 May 2013 | by Vicky Grinnell-Wright, Co-Curator of UK Dream and Head of Citizen and Consumer Sustainability Practice

It is officially time to pass on, or at the least share with marketing, the baton of sustainability. It is also time to re-brand that baton.

Brands must recognise the 'myth' of consumer radicalism

14 May 2013 | by Nicola Kemp

The notion of an "angry Britain" where the majority of consumers are angry and increasingly radicalised is a myth, claims a new report.

Rising utility bills the leading worry for UK consumers

13 May 2013 | by John Reynolds

Rising utility bills are now the single biggest concern for twice as many UK consumers (15%) as they were two years ago (8%), according to new research figures from Nielsen.

The colour of the money: five trends in marketing pay and rewards

13 May 2013 | by Chris Moriarty, corporate affairs manager, The Chartered Institute of Marketing

Chris Moriarty from The Chartered Institute of Marketing outlines five trends in marketing pay and rewards to watch out for this year

Seven steps to conquering the art of mining big data

30 Apr 2013

The most effective marketing relies on the invaluable insight that data can provide. Here Mhairi McEwan sets out the "seven Es" novice marketers should follow.

Entries open for The Brand Republic Future 5 Awards

26 Apr 2013 | by Claire Murphy

Entries are now open for The Brand Republic Future 5 Awards, an awards scheme created in collaboration with Octopus Group, and Marketing and PRWeek magazines, to highlight and celebrate all that's radical and ground-breaking in our industry.

Entries open for The Brand Republic Future 5 Awards

26 Apr 2013 | by Claire Murphy

Entries are now open for The Brand Republic Future 5 Awards, an awards scheme created in collaboration with Octopus Group, and Marketing and PRWeek magazines, to highlight and celebrate all that's radical and ground-breaking in our industry.

Ditch 'outdated segmentation' to better target women, says study

23 Apr 2013 | by Gemma Charles

Marketers must stop thinking about women in terms of "blunt" demographics and start defining them by their goals.

Mondelez launches Barny children's biscuit brand

22 Apr 2013 | by John Reynolds

Cadbury-owner Mondelez International is launching a bear-shaped sponge snack called Barny, marking its most significant NPD in the biscuit category since Belvita.

Walkers appoints Tropicana's Peter Charles as marketing director

22 Apr 2013 | by John Reynolds

PepsiCo has appointed Tropicana marketing chief Peter Charles as marketing director of sister brand Walkers.

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