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The marketers from this year's Nxt Gen list give their advice to new and established marketers alike on keeping up with a changing world.
SodaStream is considering legal action after Clearcast turned down the brand's appeal against its decision to block the broadcast of its new TV campaign, because it "denigrated" the bottled-drinks market.
Kimberly-Clark, the American personal care corporation, has rolled out an integrated marketing campaign in support of Kleenex Balsam that encourages families to "give a little extra care" this winter.
Promoting the launch of Microsoft's multi-market videogame Kinect Star Wars earlier this year relied on a marketing strategy focused on creating buzz around social media, supported by media agency UM, says Paul Evans.
Those hoping to be named one of Marketing's Nxt Gen 2012, run in association with Engine, have until the end of this week to put themselves forward, or be nominated.
Generation Social, the natives of social media, are actively rejecting all kinds of digital advertising, and brands and agencies should be focused on creating shareable, high-impact content if they want to engage with them, says AOL's René Rechtman.
