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From revealing insights to gaffes, some of the biggest names in marketing, and beyond, have had plenty to say about the reality of the industry and key events of the past 12 months.
EE's 4G launch campaign has been named by Twitter UK as the best use of promoted products on the platform in the past 12 months, followed by campaigns from Starbucks and Puma.
Nicola Kemp unveils the top marketing moments of the past 12 months.
Ads from Honda, Peugeot and Durex were the three most viewed by YouTube UK users so far this year, in a top 10 that features two films by VCCP.
T-Mobile is the most prominent, with EE in second place.
Npower is looking to shift its marketing strategy away from sport sponsorship in favour of partnerships with charities to improve its brand perception.
Are you sure you managed to keep track of all the key industry developments last week? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week PRWeek and The Wall.
The telecoms brand has paid in the region of £1bn for sports rights, signalling the start of a high-stakes battle with Sky that will have ramifications beyond the arena of pay TV, writes David Benady.
Procter & Gamble has won The Marketing Society's 2012 Brand of the Year award, given in association with Marketing and sponsored by international design agency Tag.
Forget about outside the box - easyJet has demonstrated that marketers need to think inside it if they are to refocus on the basics in a way that boosts the brand.
